Wekumei Enterprise Ltd (GH) presents Miss West Africa Ghana – a pageant set to be different from all the pageants that Ghana has seen so far. After the final auditions took place on 19th March at the Coconut Grove Regency Hotel in Accra, the finalists have been looking forward to the 22nd of July when they will find out which one of them will be crown the Miss West Africa Ghana Queen and go on to represent Ghana in the International finals in December. The finals take place at Kama Conference Centre in Labone in Accra.

Miss West Africa (MWA) is a beauty pageant which began in the UK with a unique difference. It is a vibrant pageant that explores the beauty, talent, and contributions of West Africans all over the world. MWA is aimed at promoting the role of the female in African Tradition, West African beauty, culture and tourism.

The main objective for Miss West Africa is to diffuse cultural barriers and encourage stronger unity amongst the western region of Africa. With this event, we aim to achieve this objective by the BESTS approach: Beauty, Education, Sports, Tourism and Social Involvement.Beauty: The beauty of the ladies will be shown to Ghana and the rest of the world in the National finals event which is set to take place on 22nd July 2011 at the Kama Conference Centre from 6pm. Aesthetics MakeUp will provide make up artistry, Quami Wear will provide the fashion design of the evening wear, swimwear by Aya Morrison and judged by some of Ghana’s finest professionals.Education: Instead of a prize money that will be given to the winner, first and second runner up; an Education Fund has been set up by Wekumei Enterprise Limited (GH) and IdeasGenius (UK) to support the ladies through the rest of their education and enrol them on to a course of their choice to help further their education.Sports: The ladies will be working with and be mentored by some of Ghana’s finest athletes during the course of the year to help promote the face of Ghana’s sports especially from a female point of view.Tourism: All 12 finalists have been assigned one of the Ghanaian regions and they will select and promote a particular Tourist attraction within that region.Social Involvement: All 12 ladies have selected NGOs based in their regions and they will be working as ambassadors for that NGO. They will be involved in fundraising activities for their NGO and will be representing them at various regional, national and international meetings.Some of the confirmed NGOs are: Action for Sustainable Development (ASUDEV – Tumu) [Upper West Region], Arula Memorial Heart Foundation (AMHF) [Central Region], Egyam Orphanage Foundation [Western Region], Enterprising Women in Development (EWID) [Northern Region], Nationwide Kente Weavers Association [Ashanti Region], Network for Health and Relief Foundation [Ashanti Region], Mentor Orphans Foundation (MOF) [Greater Accra], The Forgotten Ones Orphanage (TFO) [Greater Accra] and a few others yet to be confirmed.

TEN REGION TOUR A 10 region tour is planned to take place between October and November; which will give the ladies an opportunity to document on video the tourist attraction, an educational institute and the work that their designated NGO/Charity are working on within their region. The footage will be produced for televising in a 5 part series of 30 minute episodes and televised in November and December before the Miss West Africa International event.

Come and support the lady you feel deserves to carry the Miss West Africa Ghana 2011 crown and go on to win the Miss West Africa International crown in December.