THE boss of fast food chain Burger King has dropped a whopper - by branding British food "terrible" and our women unattractive. Burger King's global chief executive Bernardo Hees made the offensive comments as he chatted to students in the US city of Chicago.

The Brazilian, 40, studied for an MBA in the UK, at the University of Warwick, and was recalling how few distractions there were to put him off his studies at the time. He told the Chicago students: "The food is terrible and the women are not very attractive".

Bernardo took over the chain, which has 11,500 outlets around the world and is known for its trademark Whopper burger, in September. His unguarded remarks, reported in Chicago's student newspaper, have been heavily criticised.

Michelin-starred Brit chef Marcus Wareing questioned how the man responsible for dishing up so much fast food could criticise our cuisine. He added: "It's an insult to British gastronomy." Charli Fritzner, women's campaign officer at Warwick University's Student Union, was also critical.


burger king She said: "If he views women as potential distractions in academia, I wonder how he views them in the workplace. "It doesn't make Burger King an attractive employer for women." A spokesman for the fast food chain last night apologised for Bernardo's outburst.

He said: "Mr Hees apologises if his comment has offended anyone. "It was intended as a humorous anecdote to connect with his audience."


Source: thesun,co.uk