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Midnight
5th September 2011, 10:26 PM
Nollywood star Stephanie Okereke has signed an endorsement deal with Kaneka Corporation of Japan- makers of hair fibre Kanekalon, as brand ambassador in Nigeria, reports nigeriafilms.com.

The deal was speculated a couple of months ago, but it has now been confirmed after both parties spoke about it.

According to the hair fibre company, “The endorsement will see the award winning actress promoting the company’s product and participating in the marketing campaigns which include Kanekalon’s brand building campaign, Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand promotional activities”.

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The company also announced that Okereke would be the major face of Kanekalon in Nigeria and would pay customary visits to a select number of beauty salons where she would be educating consumers and hairstylists.

“In line with Kaneka Corporation’s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market,” Hideaki Nakamura, Marketing Manager of Kanekalon said about the endorsement deal.

“The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon.

All this I hope to promote as Kanekalon ambassador,” Stephanie Okereke reportedly commented on her new role.