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emmani
24th October 2013, 08:19 PM
Victoria’s Secret unveiled its 2013 Fantasy Bra worth $10 million, for the 2013 holiday catalog as well as the annual Victoria’s Secret Fashion Show.

Swanepoel, the 23-year- old South African model, will wear the “Royal Fantasy Bra,” worth $10 million, for the 2013 holiday catalog as well as the annual Victoria’s Secret Fashion Show, set to air December 10,2013.
“I’ve never worn anything this pricey, and we have to put gloves on when we put it on,” Swanepoel told People.

“It’s kind of a big ordeal. The bra comes with two bodyguards and we have to handle it with a lot of care!”
This year, the Fantasy Bra and matching belt were designed by jeweler
Mouawad.

The ensemble is adorned with more than 4,200 gems from around the world including rubies, diamonds and yellow sapphires.

The bra also is hand-set in 18-carat gold with a 52-carat ruby in the center, according to a press release.

Swanepoel also added that the designer had to make a mold of her body to craft the bra.

This is Swanepoel’s first time wearing the bra, which has been worn by legendary models like Tyra Banks, Gisele Bundchen, Heidi Klum, Miranda Kerr, Adriana Lima and Claudia Schiffer.

Last year, Alessandra Ambrosio donned the million-dollar bra, which was worth a fraction of this year’s design, at $2.5 million.

Still, though, this year’s is not the most expensive; The priciest bra ever, the “Red Hot Fantasy Bra,” was worn by Bundchen in 2000 and cost a whopping $15 million.

The bra, which is marketed as the ultimate holiday gift by Victoria’s Secret parent company, Limited Brands Inc., has never sold since 1996, when the concept was first introduced, according to the Wall Street Journal.

The 1996 Fantasy bra was worn by Claudia Schiffer and cost $1 million, the cheapest one ever.
It emerged for the first time on the runway during the annual show in 2001, when Heidi Klum wore the “Heavenly Star Bra.”
http://www.worldgist.com/expensive-bra-worth-10-million/