View Full Version : Arise: Africa's fashion bible

Pope Bitterz D'Alomo
3rd October 2012, 04:33 AM
http://i2.cdn.turner.com/cnn/dam/assets/120926035140-ozwald-boateng-catwalk-arise-horizontal-gallery.jpgOzwald Boateng's collections included "somber black suiting, casual sand and salmon linen shorts and blazers and some riotously colourful shirts and trousers made from Vlisco wax prints
In the heart of London, one of the style capitals of the world, African fashion has found its new home.

Based in the UK capital's bustling center, Arise calls itself Africa's first and foremost global style and culture magazine. The bimonthly publication, which has so far been printed 16 issues, first hit the newsstands in 2009 and is now sold in 26 countries across the world.
http://i2.cdn.turner.com/cnn/dam/assets/120926035751-folake-folarin-coker-catwalk-arise-horizontal-gallery.jpgFolake Folarin-Coker's creations for Tiffany Amber "offered up floaty resort-wear with decadent 1970s overtones," according to Jennings. "Entitled The Rhythms Of Africa, jewel-coloured silks were hand printed with drum motifs and formed waist-cinching maxi dresses, jumpsuits and rompers
Its illustrious pages are striking a chord with what the magazine calls Afropolitans -- a new generation of young and urban "Africans of the world" who breathe fashion and are fascinated by arts and culture.Penny McDonald, international managing director at Arise, says there was a gap in the market for a quality offering that would showcase the wide-ranging talents of African designers while breaking stereotypes about the continent's culture.

"There were lovely designers out there who never got a look into the traditional markets and the traditional outlets," she says. "We want to show the other side of the vast continent and that's what this does."The large-format magazine, which was initially published every four months, was determined to be competitive amongst other fashion heavy-hitters right from the start.
http://i2.cdn.turner.com/cnn/dam/assets/120926040131-tsemaye-binite-arise-catwalk-horizontal-gallery.jpgTsemaye Binite's show was dominated by "marl grey jersey tracksuits with silver embossed branding, leather bomber jackets worn with denim shorts, flesh-toned panelled illusion dresses and a floor-sweeping, blood-red evening gown
For its first cover back in 2009 it landed some of the fashion world's most glistering stars, including supermodels Alek Wek and Liya Kebede. Since then, a wide array of African and international icons, including Charlize Theron, Alicia Keys and Denzel Washington, have all been featured in Arise.
Arise hosted its fifth show at Mercedes-Benz New York Fashion Week. Dubbed African Icons, this year's show featured the glamorous and chic collections of five African designers: Ozwald Boateng, Tsemaye Binite, Folake Folarin-Coker of Tiffany Amber, Amaka Osakwe of Maki Oh and Gavin Rajah.

"Our aim is to create an international audience and platform for the best African fashion talent," says Helen Jennings, editor of Arise.
http://i2.cdn.turner.com/cnn/dam/assets/120926034511-ozwald-boateng-arise-horizontal-gallery.jpgOzwald Boateng, a British designer of Ghanaian descent, takes to the runway at the September 6 event.
"We always choose different designers who have different aesthetics, so together you get a really nice broad spectrum -- five different voices, five different perspectives of African fashion," she adds.

"That's the joy of it," she adds. "We promote Africa, but we break those barriers and those assumptions that people have that it's all going to be wacky, overly colorful wraparound dresses or whatever".